Various post-printing methods are used to create a prestigious look and protect premium packaging from moisture and scratches. The most popular are lamination and varnishing.
In this article, we will explore the features and advantages of these types of finishing. We will consider their practical and aesthetic significance for premium packaging.
Lamination of premium packaging – types and features
Lamination is the coating of a surface with a polymer film to protect the material from the negative effects of the environment and to provide additional decorative qualities.
The lamination process takes place on special equipment – a laminator. It is used to apply the film on one or both sides. The format of the material and the print run can be any.
A thin polymer film affects the aesthetic and practical properties of the packaging. It protects the surface from moisture, dirt, color fading under the influence of ultraviolet rays, wrinkles, and scuffs. Packaging with a laminated surface retains its neat and presentable appearance for a long time.
The general advantages of lamination include:
- adding brightness to colors
- increasing the rigidity and strength of the packaging
- clear inscriptions without distortion.
The following types of lamination are used for premium packaging:
- glossy
- matte
- soft-touch.
Glossy lamination conveys colors well, gives the packaging a soft professional shine, and sets it apart from competitors.
Matte film resembles thin plastic. After application, the color palette is not as bright as with glossy film, but the images are clearer.
The Soft-touch coating has a spectacular appearance and texture that can be felt to the touch. It creates voluminous lines that do not distort the image.
Selective UV varnishing of premium packaging
Varnishing is a quick way to finish a surface by creating a thin coating. Silk screen printing equipment is used for this purpose. The varnish used polymerizes quickly under UV rays, forming a smooth layer on the surface.
Depending on the desired effect, varnish is used to create glossy, matte, or textured prints. The entire surface or individual areas are varnished.
This technology is indispensable for creating spectacular designs. Selective varnishing emphasizes logos and emblems and creates attractive prints with a volume effect.
The advantages of selective UV varnishing are:
- original design with a volume effect
- accurate reproduction of small elements
- the ability to create a matte, glossy, or textured coating.
Selective UV varnishing is widely used to create eye-catching lettering, prints, and premium designs.
Our full-cycle printing house offers services for the production of premium packaging for gifts and goods of various categories. To make products eye-catching, expensive-looking, and prestigious, we use modern finishing methods—various types of lamination and UV varnishing.
Our company’s specialists will help you understand the technical nuances and choose the best finishing option for your specific packaging. We work with the layouts provided, adapt ready-made templates, and develop and implement original design solutions.
You can view our collection of finished products on our website, and if you are interested in the technology and production process, subscribe to our YouTube channel.
Order services, submit proposals for cooperation, and receive expert advice by calling: 0800 300 622
Design Print Ukraine – we create exclusive finishes for your products!
